The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: PC Games / Brand Integration / Placement
Unwanted Followers
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection + 4Zero1 + Voyelles Films
Client: Canadian Centre for Child Protection Category: Music Adaptation / Song
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Music Adaptation / Song
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Experiential & Installations / Experiential & Immersive
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Experiential & Installations / Experiential & Immersive
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Experiential & Installations / Experiential & Immersive
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University Category: Innovation & Transformation / Innovation in Gaming
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Gaming
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Newspaper / Single
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Newspaper / Single
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Newspaper / Single
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Innovation & Transformation / Innovation in Music & Sound Craft
The On Hold Music Show
Agency: NEXT Brand & Creative / Palo Alto + Scout Music
Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
Memory Karaoke
Agency: Ogilvy Mumbai / India + MTV / Mumbai
Client: MTV + ARDSI Category: Innovation & Transformation / Innovation in Music & Sound Craft
Lost Tapes Of The 27 Club
Agency: Rethink + Over The Bridge
Client: Over The Bridge Category: Innovation & Transformation / Innovation in Music & Sound Craft
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Events & Experiential
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Events & Experiential
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events & Experiential
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES Category: Events & Experiential
The Sacrifice
Agency: McCann / Santiago + Acción Films / Santiago
Client: Greenpeace Category: Events & Experiential
Sweatpant Boots
Agency: SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London
Client: Visit Iceland Category: Events & Experiential
Who’s Your Cabbie?
Agency: VMLY&R / Dubai
Client: Roads & Transport Authority Category: Events & Experiential
The Good Fire
Agency: Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client: Shelter Category: Social Media
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia Category: Social Media
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client: Progressive Insurance Category: Writing / Series
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client: Apple Category: Writing / Series
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Experiential / Virtual Events
The Pride Race
Agency: FRED & FARID / Paris + E-spot / Paris
Client: Urgence Homophobie Category: Experiential / Virtual Events
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Experiential / Virtual Events
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International Category: Experiential / Virtual Events
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Mobile-First Video / Over 15 Seconds
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Mobile-First Video / Over 15 Seconds
Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer Category: User-Generated Content
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: User-Generated Content
Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano
Client: Frito-Lay Category: User-Generated Content
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup Category: User-Generated Content
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo
Client: Santander Category: Customer Experience / CX / In-Person
Don't Choose Extinction
Agency: Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney
Client: United Nations Development Programme Category: Media Relations
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Media Relations
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client: Inspired By Iceland Category: Media Relations
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client: We Will Stop Femicide Platform Category: Media Relations
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client: Chevrolet Category: Online Films & Video / Long Form - Series
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Online Films & Video / Long Form - Series
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Ecommerce
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Ecommerce
Award:
2022 Gaming Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
PC Games / Brand Integration / Placement
Annual ID:
OS22_GA014M
Award:
2022 Music & Sound Craft Merit Award
Agency:
No Fixed Address / Toronto + Canadian Centre for Child Protection + 4Zero1 + Voyelles Films
Client:
Canadian Centre for Child Protection
Title:
Unwanted Followers
Category:
Music Adaptation / Song
Annual ID:
OS22_MS030M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Music Adaptation / Song
Annual ID:
OS22_MS031M
Award:
2022 Out of Home Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH046M
Award:
2022 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH047M
Award:
2022 Out of Home Merit Award
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH048M
Award:
2022 Gaming Merit Award
Agency:
Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client:
La Trobe University
Title:
NURO
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA018M
Award:
2022 Gaming Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA019M
Award:
2022 Gaming Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA020M
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Newspaper / Single
Annual ID:
OS22_PT024M
Award:
2022 Print Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Newspaper / Single
Annual ID:
OS22_PT025M
Award:
2022 Print Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Newspaper / Single
Annual ID:
OS22_PT026M
Award:
2022 Music & Sound Craft Merit Award
Agency:
DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS059M
Award:
2022 Music & Sound Craft Merit Award
Agency:
NEXT Brand & Creative / Palo Alto + Scout Music
Client:
Next Insurance
Title:
The On Hold Music Show
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS060M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Ogilvy Mumbai / India + MTV / Mumbai
Client:
MTV + ARDSI
Title:
Memory Karaoke
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS061M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Rethink + Over The Bridge
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS062M
Award:
2022 Public Relations Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Events & Experiential
Annual ID:
OS22_PR035M
Award:
2022 Public Relations Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Events & Experiential
Annual ID:
OS22_PR036M
Award:
2022 Public Relations Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events & Experiential
Annual ID:
OS22_PR037M
Award:
2022 Public Relations Merit Award
Agency:
HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Events & Experiential
Annual ID:
OS22_PR038M
Award:
2022 Public Relations Merit Award
Agency:
McCann / Santiago + Acción Films / Santiago
Client:
Greenpeace
Title:
The Sacrifice
Category:
Events & Experiential
Annual ID:
OS22_PR039M
Award:
2022 Public Relations Merit Award
Agency:
SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London
Client:
Visit Iceland
Title:
Sweatpant Boots
Category:
Events & Experiential
Annual ID:
OS22_PR040M
Award:
2022 Public Relations Merit Award
Agency:
VMLY&R / Dubai
Client:
Roads & Transport Authority
Title:
Who’s Your Cabbie?
Category:
Events & Experiential
Annual ID:
OS22_PR041M
Award:
2022 Creative Use of Data Merit Award
Agency:
Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client:
Shelter
Title:
The Good Fire
Category:
Social Media
Annual ID:
OS22_CU021M
Award:
2022 Creative Use of Data Merit Award
Agency:
Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Social Media
Annual ID:
OS22_CU022M
Award:
2022 Moving Image Craft Merit Award
Agency:
Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Writing / Series
Annual ID:
OS22_MI082M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Writing / Series
Annual ID:
OS22_MI083M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE079M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE080M
Award:
2022 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + E-spot / Paris
Client:
Urgence Homophobie
Title:
The Pride Race
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE081M
Award:
2022 Branded Entertainment Merit Award
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE082M
Award:
2022 Branded Entertainment Merit Award
Agency:
MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client:
The Pokémon Company International
Title:
P25 Music
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE083M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS22_SM060M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client:
National Football League
Title:
Football is for Everyone
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS22_SM061M
Award:
2022 Social Media Merit Award
Agency:
Africa / São Paulo
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
User-Generated Content
Annual ID:
OS22_SM064M
Award:
2022 Social Media Merit Award
Agency:
Dunn&Co. / Tampa
Client:
Tampa Bay Lightning
Title:
Tweet Tape
Category:
User-Generated Content
Annual ID:
OS22_SM065M
Award:
2022 Social Media Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
User-Generated Content
Annual ID:
OS22_SM066M
Award:
2022 Social Media Merit Award
Agency:
R/GA / California + OMD / New York + ProPac / Plano
Client:
Frito-Lay
Title:
Doritos Duet Roulette
Category:
User-Generated Content
Annual ID:
OS22_SM067M
Award:
2022 Social Media Merit Award
Agency:
The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
User-Generated Content
Annual ID:
OS22_SM068M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R / São Paulo + Suno United Creators / São Paulo
Client:
Santander
Title:
We Stand
Category:
Customer Experience / CX / In-Person
Annual ID:
OS22_EX036M
Award:
2022 Public Relations Merit Award
Agency:
Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney
Client:
United Nations Development Programme
Title:
Don't Choose Extinction
Category:
Media Relations
Annual ID:
OS22_PR029M
Award:
2022 Public Relations Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Media Relations
Annual ID:
OS22_PR030M
Award:
2022 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Media Relations
Annual ID:
OS22_PR032M
Award:
2022 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Media Relations
Annual ID:
OS22_PR033M
Award:
2022 Public Relations Merit Award
Agency:
TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Media Relations
Annual ID:
OS22_PR034M
Award:
2022 Health & Wellness Merit Award
Agency:
Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client:
Cadbury
Title:
Flags of Generosity
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_HW082M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI107M
Award:
2022 Film Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI108M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Ecommerce
Annual ID:
OS22_EX037M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Ecommerce
Annual ID:
OS22_EX038M
